臺灣能源期刊發行
- 創刊日期：
102年11月30日
- 發行所：
經濟部能源署
- 發行人：
游振偉
- 地址：
台北市復興北路2號13樓
- 電話：
02-2772-1370
- 執行單位：
財團法人工業技術研究院
- 地址：
新竹縣竹東鎮中興路四段195號26館
- 服務專線：
03-5916006
- 服務信箱：
- 總編輯：
王漢英胡均立
- 顧問：
王運銘童遷祥王人謙
- 執行主編：
劉子衙陳志臣
- 編輯委員：
方良吉王錫福朱家齊李堅明李叢禎林師模馬鴻文陳希立廖芳玲廖肇寧劉文獻蕭志同顧洋(依筆畫順序排列)
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臺灣能源期刊論文全文
臺灣能源期刊第1卷第4期內容
出刊日期：September, 2014
- 題目
- 由應用情境探討臺灣綠能產業發展之策略思維
- Title
- Scenario Driven Strategic Planning for the Development of Green Energy Industry in Taiwan
- 作者
- 童遷祥
- Authors
- Chiang-Hsiung Tong
- 摘要
- 能源是國家的百年大計，綠能產業又是21世紀經濟發展的火車頭。臺灣在太陽光電及LED方面，已具全球競爭力，但從長遠看來，賽局才剛起步，如果我們持續投入創新，產業就有機會在全球名列前茅。問題是臺灣的資源有限，要投入那些重點項目，又如何投入，一直是策略思維要回答的問題。本文嚐試由應用情境塑造，來尋找我國綠能產業投入的策略，並以槓桿點的概念聚焦資源投入的重點，希望能藉此提昇我國綠能科技研發產業化的績效，避免讓政府的補貼淪為財務黑洞。
情境導引的研發策略重點，是能針對未來應用情境去發想，設法找到最適合自由市場運作的機制，作為行業發展的商業模式，再由此模式推導出目前技術或服務最主要不足之處，這才是策略規劃NSDB (Needs、Solution、Differentiation、Benefits)中真正會引領風潮的N；然後針對這個N來提出我們的對應策略，而且必須是在關鍵槓桿點上具有上位專利的關鍵技術及商業模式，才是具有策略價值的S與D。倘若這方面還不確定，只能利用各種研發資源來投入前瞻型的育種計畫，以便徹底將它釐清。最後，技術要商業化，必須有跨越死亡之谷的商業模式，所以NSDB中的B，應該是由Business Model去進行產業化時能夠量化出來的投資效益，這個NSDB循環才算完成。
- 關鍵字
- 綠能產業、策略規劃、情境導引、研發產業化
- Abatract
- Green energy is an important focal point of every government in its policy making, not only because it deals with the issue of climate change, but also because it is a very important engine for economic growth. Stemming from a strong semiconductor industry, Taiwan has very good visibility in PV and LED manufacturing. However, it takes much more efforts than our current measures to ensure the sustainability of the Earth is secure in the long run. There is no doubt that government has to step in with policies to make it happen. What we all in want is a clear strategy to minimize the input in turning the wheel of green industry to critical speed. Based on the experiences the author gained in a career of more than 20 years of R&D work, the methodology of “Scenario driven Strategic planning for R&D work” is proposed as the main theme to maximize the outcome of our research investments.
The core of an application scenario is the business model which can kick-in the sustaining mode of the business operation in the said application. Key ingredients such as technology solutions and system integrations should build around the scenario, not the other way around, in our R&D strategic planning. Only when the business model is clear enough to quantify the benefit part of the “Need-Solution-Differentiation-benefit”, or NSDB cycle, may we conclude that the strategic planning is complete. In this article, examples are given to illustrate the merits of the application scenario driven R&D strategy.
- Keywords
- green energy industry, strategic planning, sustainability, scenario driving R&D, R&D commercialization